OnePlus

The release of the new OnePlus 10 Pro 5G is themed "Capture every Horizon". The aim of the Europe-wide campaign is to reinforce the brand's never-settle attitude with a spectacular project. Together with the community, we took up the challenge and sent the new smartphone on its journey to take the perfect photo of our horizon.

A custom-designed carbon satellite in the shape of a "Plus" provided space for four smartphones. A 360-degree camera and other action cams were able to record the flight from different perspectives.

In close cooperation with the agency McCann Denmark, we were able to develop a concept to put the smartphone in the best possible light. For this purpose, we took care of the entire film and post production, as well as the product photography and numerous social media teasers and cutdowns.