Business card revealing in space
On 15th December 2021, FLS Group prepared for its new brand identity with an epic one-off delivery. As supply chain experts covering the globe with seamless logistics solutions, FLS launched its new CEO's business card high above the earth – to the edge of outer space. Believed to be the first stunt of its kind, the card was launched from Bad Pyrmont airport in Germany by Stratoflights before travelling a total of 128.68 kilometers and reaching a maximum altitude of 124,356 feet. At the highest point of the journey, the card rotated to reveal the company's new logo and tagline: "Tailor-Made Global Solutions.“
Media campaign for the release of the new brand identity.
Technical Execution of the stratospheric flight
Customized construction of the revealing mechanism