Lidl Switzerland

Energy Drink in Space: Kong Strong Above Lake Constance

With the hashtag #LidlLegends, Lidl Schweiz is putting its legendary products in the spotlight. One of them has been a bestseller for years: the energy drink Kong Strong. So what do you do with a legend? You take it higher. That’s how an energy drink in space became our next mission, or to be precise, an energy drink at the edge of space. It’s exactly what we do at Stratoflights: we send products into the stratosphere on a high-altitude weather balloon, anywhere in the world, handling everything from construction and launch to recovery.

The flight was the centerpiece of Lidl Schweiz’s viral social media campaign, which kicked off in September 2026. The message: Kong Strong is “Out of this World” – affordable, powerful, and a true classic on Lidl’s shelves. Lidl Schweiz didn’t just want to say it; they wanted to prove it. A marketing stunt built on real footage.

The launch took place right where Kong Strong usually ends up in a shopping cart: in a Lidl parking lot in Switzerland. From there, the balloon headed over Lake Constance. From registering the flight with the authorities to insurance and launch, we handled it all. Our engineers built a custom-made Kong Strong probe with multiple camera angles and a 360° camera.

The excitement was high: Would the flight path over the lake work out? Would the cameras hold up in the freezing cold? And would we capture the shots everyone was waiting for?

We did.

At an altitude of almost 40 kilometers, Kong Strong floated against the black sky of the stratosphere, high above the clouds, with the curvature of Earth below. And most importantly: no AI, no green screen, no CGI. No simulation, just real footage.

After a flight of about three hours, the probe landed back in Switzerland and was safely recovered by our team. We then took care of the film production and editing.

The reels are live on the @lidlch Instagram channel, which has around 103,000 followers. The campaign is backed by giveaways on Instagram and Facebook: comment and tag your friends for a chance to win product bundles and Lidl shopping vouchers.

An energy drink in space, a laptop at Everest altitude, a chocolate bar high above the Atlantic: almost any product can reach the edge of space and become a legend up there.

A huge thank you to Lidl Schweiz for the fantastic collaboration!

👉 You don’t just want to test your product – you want to make an impact? Let’s build something extraordinary.